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The Privacy Newsletter
#001 - May 2021
Privacy news that you shouldn’t miss. Short, sweet, and to the point.
This is the first-ever issue of The Privacy Newsletter. In this newsletter, we will curate the privacy news of the last few weeks into an easy-to-read digest email. You also receive new apps in the privacy space and new features we added in Simple Analytics. If you stumble upon great topics or content, we should cover inside this newsletter, or if you have feedback, please email us. We appreciate it!
What happened in the last month

Google wants to replace cookies with technologies to target ads on the Web. It hasn't learned the proper lessons from the ongoing backlash to the surveillance business model. This post will focus on one of those technologies, Federated Learning of Cohorts (FLoC), which is perhaps the most ambitious—and potentially the most harmful.
Signal created a multi-variant targeted ad designed to show you the personal data that Facebook collects about you and sells access to. The ad would display some of the information collected about the viewer which the advertising platform uses. Facebook was not into that idea.
Thanks to Dave Borghuis of the TkkrLab hackerspace, who first brought the issue to the attention of the municipality in 2017.
Apple is following its pledge to crack down on Facebook and other snoopy apps that secretly shadow people on their iPhones to target more advertising at users.
New privacy apps

A mini-game which we all play too many times without knowing it. It's a funny way to look at cookie banners.
Google is testing FLoC on Chrome users worldwide. Find out if you're one of them.
Easy to use, open-source, minimal footprint widget that manages cookie preferences.
Get rid of cookie warnings from almost all websites! This extension is free. Please consider donating to the founder Daniel Kladnik.
News from Simple Analytics

This blog post went viral on Hacker News last week. Google is adding a page experience update to their search result ranking. They recently announced it would roll out in mid-June and will be finished at the end of August. In this blog post, we will explain what that entails and that Simple Analytics has your back.
We launched an iOS app. We asked Onur Genes, who developed the app, to write down the process. He is an experienced iOS developer who knows very well what is doable and what is not. We highly recommend him.
This blog post is already two months old but still a good read. In the last months, we have been working hard to get ready for the future. At the same time, we hit our $100k ARR milestone! In this post, we share some extra numbers around our milestone and dig into our newly developed features of the last months.
New features in Simple Analytics

We improved our search, so you don't get unexpected results. We also added wildcard search to our API to search for pages containing a specific string.
Data from the customers of Simple Analytics is always theirs. We don't own their data. Because of that, we make it easy for our customers to download their data. With this export feature, customers can download the raw data from a specific period. Customers can toggle fields to keep the file size small.
We do updates to our embed script regularly. This time we made sure the script can't be loaded twice by accident. We had some customers who enabled the script with the embed script and a plugin. It would cause page views to show double in their dashboard. We fixed an issue with events that didn't send if they have the same name as the previous event. We also added a development version of our script for easy testing on localhost.

That's it for this issue! If you are a customer from Simple Analytics and didn't complete our mini-survey yet, please help us by filling it in. It only takes 3 minutes.
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